Sep 5, 2014
Zoey Collier

Amazon Webstore Review: Bandai Namco Games

Bandai and NAMCO, both entertainment companies, combined and enhanced through the new BANDAI NAMCO Games. With a new level of sophistication in entertainment, BANDAI NAMCO Games’ mission is to inspire people around the world and help them enjoy their gaming time to the fullest. BANDAI NAMCO Games moves forward with an unrelentingly passion to take on new challenges as it aims to become the world’s most admired video game maker.

Company Name: Bandai NAMCO Games


Solution Provider: Explore Consulting

Type of Products: Video games

With aggressive goals and timelines to transition from their existing platform, Bandai NAMCO Games worked closely with Explore Consulting teams to ensure Amazon Webstore was the best fit for their business. Explore Consulting worked to understand their business needs and built a custom solution that is both technically complex and visually striking. Additional features include: multi-level cart interactions, custom content display, gated age-appropriate limitations, pre-orders, and support for multiple console platforms including digital fulfillment of Steam Key purchases.

“Under a tight deadline with specific needs for re-launching our online store, we turned to Explore Consulting to help us with our Amazon Webstore site. They captured our vision for the new store design and functionality, provided constant communication, and managed the project with a high degree of professionalism. Working with Explore Consulting has been a wonderful experience and we look forward our continued partnership with them.” – Abelina V., Ecommerce Specialist & Laura Y., Director of Channel Marketing


Sep 5, 2014
Zoey Collier

Tips for Holiday Flash Sales Success

The holidays are the most wonderful time of the year for both shoppers and retailers. With the continued growth in online shopping, it’s important to start building holiday strategies now.

Cyber Monday, Black Friday, and even Free Shipping day are all among the top holiday shopping days of the year. One way to make the most of these “shop-idays” is to tap into one of the hottest trends in eCommerce by creating secondary sites to support or extend your already successful brand.

  • Flash Sales for short-term inventory liquidation, e.g., to make room for new products.
  • Outlet stores offering discounted products that may be out of season or discontinued.
  • Specialty brand sites that target specific new audiences or launch new product lines

With Amazon Webstore creating a fully customizable secondary site is quick and easy. From a simple countdown timer to a password protected secondary site for loyal shoppers, Amazon Webstore can meet your needs.

Here are a few benefits of starting holiday planning now:

  • Search engine ranking –The sooner you stand up your site, the more time search engines have to crawl and rank your site.
  • Brand awareness – It’s never too early to build your list. Promoting flash sales now can also help avoid getting lost among other similar offers.
  • Time-sensitive sales – The holiday season is a great time to liquidate short-term inventory. Starting now will enable you to plan and schedule these flash sales with ease.

Here’s what other Amazon Webstore sellers are doing:

Home & Cook hired a third-party Solution Provider, Atmosol, to build a flash sale site for a Good Morning America featured promotion. The countdown timer coupled with exclusive password allowed Good Morning America viewers to take advantage of the special promotion without a hitch.

Building and launching a complete flash sales site in record time is easy with Amazon Webstore. Download this case study to discover how one seller drove $7.5M of additional revenue in a five-day holiday flash sale with Amazon Webstore.


Sep 4, 2014
Zoey Collier

Amazon Webstore Review: BORSAbag

This post is part of a series reviewing new sites launched on Amazon Webstore.

It all started with a beautiful leather handbag and some rain in New York City. Stemming from the need to protect the leather from getting wet, the idea of BORSAbag was born. BORSAbag’s unique and stylish design aims to equip customers with a quick and easy way to protect their handbags.

Company Name: BORSAbag


Type of Products: Totes and travel luggage

There are a few things we like about the new site:

  • Simple elegance. The site is simple, yet elegant. The white on grey background keeps shoppers laser focused on the content. We also really like the simplicity of the navigation: how it works, how to order, and testimonials.
  • Colorful hero images. The colorful, in-use product images displayed on the homepage are a great way to showcase the various styles of BORSAbag. The colors pop and the images capture your interest.
  • Amazon Wish list. BORSAbag includes the “add to Amazon wish list” option on every product listing. This gives customers the ability to add product links and comments to the highly used and visible Amazon Wish Lists and Registries – a great way to potentially drive traffic to your site!

“Choosing Amazon Webstore was easy and essential to me because I want my products available worldwide. Doing business online is the most convenient, cost-effective, and quick way to introduce my products to everyone.” – Diane P., Founder of BORSAbag



Aug 5, 2014
Zoey Collier

How Cold One Made eCommerce Efficient with Amazon Webstore

Cold One, a leading brand of compression ice wraps for treating muscle injuries, suffered a serious drop in revenue at the outset of the 2008 global economic downtown. Costs related to both their eCommerce site and physical infrastructure hindered their ability to recover.

In 2011, as an act of survival, Cold One completely changed its structure by moving its online presence to Amazon Webstore and integrating Amazon’s Fulfillment by Amazon services. This decision enabled Cold One to unload its expensive warehouse, improve management visibility into company finances, and ultimately increase revenue while reducing expenses.

Today Cold One is experiencing growth in sales worldwide, managing expenses for greater efficiencies, and enjoying a far healthier bottom line than even before the economic downturn.

“Now that it’s all in place, with the implementation we’ve got — by letting Amazon manage almost all of our entire business — I just couldn’t be happier with the decision.” – Rob Goodwin, CEO and Founder, Two Cool, Inc.

Watch this video to see how Cold One made eCommerce efficient with Amazon Webstore.

Download the full case study here.



Aug 4, 2014
Zoey Collier

Amazon Webstore Review: Woolly Clothing Co.

This post is part of a series reviewing new sites launched on Amazon Webstore.

Built on the foundation that “great things happen when you feel amazing,” Woolly Clothing offers an apparel product line that fits every day living. From socks to shirts, Woolly Clothing aims to equip their customers with the incredible comfort and performance of merino wool.

Company Name: Woolly Clothing Co.


Type of Products: Outdoor apparel

There are a few things we like about the new site:

  • Simplicity. We love the simplicity of the site. There is no clutter or guesswork. Navigating the site is easy and it’s easy to find what you’re looking for.
  • Powerful hero images. The colorful, in-use product images displayed on the homepage are a great way to showcase different product offerings. Overall, the site does a great job of using eye catching images to highlight product features and to reinforce core brand messaging.
  • Amazon Prime love. Woolly Clothing puts Amazon Prime front and center on their site. They’ve highlighted Amazon Prime in the header of their site and all products are eligible for Amazon Prime shipping. Not only does this increase customer trust, but it can also drive more sales.
  • Passion for merino wool. Woolly Clothing believes in their products and it shows. Their entire product line is made of merino wool and they even have a top-level navigation item, “why merino wool,” that outline the benefits of the material.

“Amazon Webstore gives us a way to manage our online business, for both and, on one single platform. It provides the advantages of Amazon Prime shipping to everyone who shops with us – a huge bonus! The store design and merchandising tools are intuitive and the support network makes it all pretty easy to learn.” - Michael K., Co-founder of Woolly Clothing Co.


Want to see your company featured here? Email and tell us your Amazon Webstore story.

Jul 7, 2014
Zoey Collier

How Anaconda Sports Increased ROI with Amazon Webstore

Anaconda Sports, a leading and established sporting goods dealer in the United States, wanted to simplify the management of the company’s eCommerce website and reduce the cost of driving traffic to it. The time, effort, and expense Anaconda Sports spent to manage an aging eCommerce infrastructure, combined with high and growing costs for online advertising, was eroding the company’s bottom line.

To solve this problem, Anaconda Sports turned to Amazon Webstore to build a full-featured online store that is efficient and easy to maintain, and used Amazon Product Ads to advertise to shoppers—getting more than three times better conversion than with their other online advertising.

Now the company has optimized its online advertising, enhanced customer service, and built an efficient, flexible eCommerce environment that helps it bring in more revenue and increase its return on investment.

“With Amazon Webstore and Amazon Product Ads, we are reaching more shoppers, generating more revenue at a lower cost-per-click, and earning a much higher ROI,” says Rob Meyer, Director of eCommerce at Anaconda Sports.

Learn more about how Anaconda Sports grew their business with Amazon Webstore.

Jul 7, 2014
Zoey Collier

Amazon Webstore Review: Maison Drake

This post is part of a series reviewing new sites launched on Amazon Webstore.

Launched in 2007, Maison Drake began as a passion for superior quality and selection in baby products. With Amazon Webstore, Maison Drake continues to grow its business today by focusing on the latest trends in baby products and providing superior customer service.

Company Name: Maison Drake


Type of Products: Everything baby and child.

  • Navigation made easy. The featured brands and featured categories help customers discover the breadth of product assortment they have to offer.
  • It’s simply beautiful. The site is beautifully designed—the colors, hero images, and overall design look professional and fit their brand story.
  • There’s no guesswork. With the promotions and contact information highlighted at the top of the site, customers don’t have to hunt for promotion codes or how to find help with an order.

Want to see your company featured here? Email and tell us your Amazon Webstore story.


Jun 3, 2014

Don’t Lose Sales over a Lack of Scalability

Black Friday. Flash sales. High profile site launches. These are undertakings that require a stable, scalable, infrastructure for your eCommerce site. You’ll likely be better off selecting an eCommerce platform that can:

Scale for Traffic

When a site is running on an infrastructure that lacks the capacity to support a sudden and unexpected spike in traffic, the site can slow down or completely go down. Both scenarios result in a poor shopping experience and lost sales for every minute of downtime.

Choosing a solution like Amazon Webstore, which makes dynamic adjustments to bandwidth as needed during high-traffic events, allows for online retailers to worry less about the technical issues that arise with sudden spikes in traffic and focus on the more important business needs instead.

Scale for Inventory

Most business owners anticipate, or at least hope for, some kind of growth or expansion in their business. It’s important to ensure that an eCommerce platform has the flexibility to make changes to the site in an agile way depending on what merchandise a site has in stock.

Manufacturer turned retailer UNIONBAY needed an eCommerce platform with rapid implementation, flexibility for expansion, and high ROI. The company chose Amazon Webstore to help grow their business. “We wanted new sales channels. We started with one line—UNIONBAY—but now we have three,” says Danna Ramberg, Director of IT at UNIONBAY Sportswear. “We recouped our setup costs in no time. Once we had the infrastructure in place, it was a no brainer to expand.”

Scale for Fulfillment

When choosing an eCommerce platform, it’s easy to overlook the final piece of the puzzle: product distribution. Picking, packing, and shipping processes require warehouse space and fulfillment operations that must scale to meet order demands. This type of facility can be extremely cost and time intensive, which is why many retailers, like Element Jewelry, have turned to Fulfillment by Amazon (FBA) for all of their warehousing and shipping services.

“I was spending five to six hours a day just picking and boxing the orders, printing packing slips, typing up shipping labels, driving to the post office—all while trying to keep up with everything else I had to do,” says Kath Wojtczak of Element Jewelry. “Shipping through Amazon really gave me my freedom back. Now I just send my inventory to Amazon and let the warehouse manage the rest.”

Finding an eCommerce platform that you can rely on day and night can save you time and effort – especially when the eCommerce solution you choose scales with your growing business. To learn more, download our free whitepaper: Scaling Your Online Retail Business.



May 29, 2014
Nicole Jue

Amazon Webstore Review: Pretty Attitude

This post is part of a series reviewing new sites launched on Amazon Webstore.

“For us, a pretty attitude means to live your passion on a daily basis, to dare to be yourself and to live your life your own way.” Inspired by their many travels, love of the rock music scene’s unique style, and above all, their preeminently life‐long friendship, founders Christine and Marina started Pretty Attitude with the dream of turning their passion into a living. Pretty Attitude is a rock fashion online destination for extraordinary women who love to express their unique personality with style.

Company Name: Pretty Attitude


Type of Products: Rock fashion apparel for women.

Solution Provider: Explore Consulting

There are a few things we like about the new site:

Two sides of rock. Pretty Attitude takes a stance as an established eCommerce shop by offering two labels for their apparel: a tough, rock ’n’ roll Black Label and a more subtle and sweet White Label. Click the Black Label in the top navigation, and you’re taken to a homepage with an intense, dark and sexy design. Go to the White Label section of the site, and you’ll see that the design opens up into a light, more angelic feel. This is a clever way to categorize their products so that shoppers who tend to lean towards a specific style of clothing can easily find the style they’re looking for.

Up close and personal. When you visit the product detail pages on this site, you’ll notice that there are several product images offered at different angles, each with roll-over zoom functionality. By using people in product images, shoppers can get a better sense of how the item will fit. The roll-over zoom functionality is also very helpful and helps shoppers appreciate the finer details of the item.

Fashion, music, lifestyle. Pretty Attitude is promoting more than just a particular fashion sense. They’re promoting a lifestyle of edge and excitement; a mentality that “the best way to be original is to be yourself.” The company snatches up the opportunity to be a thought leader in this space with their blog, which is filled with fashion tips, influences from their favorite musicians, and themed photo shoots to use as inspiration for the perfect outfit of any occasion.

“We started with a small collection of hand-picked designs to sell on and found success in that. Because we wanted to build up our own brand, ‘Pretty Attitude’, we decided to launch our own branded Amazon Webstore site. We had already been using Fulfillment by Amazon to ship our orders, so Amazon Webstore was the perfect solution for us because our orders are automatically sent and handled by the Amazon Fulfillment Center. This unique feature makes order and shipping management extremely easy for us. With Amazon Webstore’s help, Pretty Attitude has now emerged as an international rock fashion brand, bringing extraordinary designs and styles to rock wardrobes all over the world.”Christine H., Co-founder of Pretty Attitude.



May 2, 2014
Nicole Jue

Fit Couture Turns to Amazon Webstore to Support Business Growth

Fit Couture, an online design boutique that offers women’s fitness clothing, began its business in 2003 by selling both on and its own website. As the popularity and sales grew, the company’s third-party hosted web platform wasn’t keeping up with demand. The platform was not scalable, did not provide adequate billing capabilities, and required too much time and effort to fix bugs and make changes to the retail website.

Fit Couture found that they were expending most of their efforts on their site’s technical problems, rather than the most important aspects of their business— creating and marketing great products. The company needed two things to streamline its business and free up time for strategy; 1) a highly reliable eCommerce platform that would be simple to implement, and 2) outsourced manufacturing and warehouse functions.

To address these challenges, Fit Couture turned to Amazon Webstore to power a new retail website with robust promotional and billing capabilities, complemented by Fulfillment by Amazon to manage inventory and shipping. Now, the restructured business can handle increased order volume with fewer resources, fewer technical problems, and much less time and effort.

“Amazon Webstore can scale up to any number of customers coming into the store,” says Michael Cerny, owner of Fit Couture. “The platform is so responsive and reliable that it’s never occurred to me to be concerned about the traffic-related performance.”

Cerny believes that the flexibility of Amazon Webstore will offer new business opportunities by easily supporting new clothing lines or, eventually, different product lines altogether. Because the platform is also scalable, he adds that he has no concerns about it handling the expanded product selection. Cerny concludes, “One of the great things about Amazon Webstore is that we’re able to leverage Amazon’s ongoing innovation. They know how to keep up with technological advancements better than we do, but we still get the benefits.”

Learn more about how Fit Couture streamlined their business with Amazon Webstore.