For many eCommerce sellers, holiday sales can mean the difference between a successful or unsuccessful year. Follow these 10 steps to online retail success during this busy time:
1. Make sure your catalog is in tip-top shape and have your inventory ready to go. This is always important but even more so during the holidays when the competition is especially fierce. Providing customers with rich product information (descriptions, swatches and multiple alternate product images) makes their purchasing decisions easier.