Always keep designing

There was a very good blog post by Jack Love on Internet Retailer two weeks ago (you can find it here) about the need to keep your eCommerce site fresh.  While the catalyst for his post was changing ways that customers user to access eCommerce sites, other factors should also drive a fresh set of eyes.

Some reasons to look at your site fresh every few months:

- Your competitors may have changed, in part to try to steal some of your business
- Your pricing may be off, and new sources may have changed the going price for your products
- Your search engine rankings may have changed, and you may need fresh content to drive new customers to your site
- Your core products may have become stale, and you need to find a better assortment to keep your customers coming

Never stop reinventing your business.