In our personal lives, ego searching is the term for checking your name in Google or other search engines. It can be productive fun. Looking yourself up gives you an idea what friends or business associates will see when they search your name (and gives you time to come up with plausible stories for any other items they may unearth!) It is like looking in the mirror to make sure you look presentable.
When we shift to our business lives, ego searching becomes the much more useful and professional sounding SERP – search engine results position. The idea is the same: find out what people see when they search for you. More importantly, SERP lets you see where your business ranks when buyers search for what you are selling.
When it comes to good business ideas, simple and elegant beats complicated every time.
Take this great post from Bob Phibbs. I am very fond of vivid examples and how they get into your head. I guarantee when you are done reading this post, you will be thinking of pie.
From the fine minds at Practical eCommerce come some great ideas on how to use New-Media (it’s okay to call it social media and drop the hyphen – really!) to boost your eCommerce business. You can find the article here.
We’ve seen several of these ideas before, but I haven’t seen the idea of turning your site into a game before. That could be a lot of fun.
What it comes down to is making your site a worthwhile repeat destination. Continue reading
Good article find at E-Commerce Junkie about the value of video snippets in online ads. You can find the article here.
According to the benchmark study from Unicast, online ads with video components continue to make a lasting impression with viewers. What is notable in the article – which says the same thing has been going on for four quarters now – is an unusual turn of phrase: “the best chance of leaving an impression.” Video in online ads certainly can make an impression, but is it always positive?
I often find myself creating cheat sheets – quick reference information that I can put aside for the next time I need it. Recently I was digging into ecommerce transaction fees and the various charges that you can run into when processing transactions online. Sometimes the fees are not very clear and often times they are avoidable, but you have to know what they are to make any headway.
Since it took a little digging to pull the list together, I thought it might save some folks a few minutes as well. So here you go. Continue reading