Mar 17, 2011

When it comes to good business ideas, simple and elegant beats complicated every time.

Take this great post from Bob Phibbs. I am very fond of vivid examples and how they get into your head. I guarantee when you are done reading this post, you will be thinking of pie.

Although the story is geared toward physical stores, the message is the same for sellers online. As sellers, we need to think about the context of a purchase. People don’t come to a restaurant to buy a plate of food – they come to buy a dining experience. People don’t go to the hardware store to buy the door for their house – they come to make a problem go away.

When shoppers come to your online store, what need are they trying to fulfill? If you think it can be addressed with a single item, think about the context where it will be used.

4 Comments

Bob Phibbs March 17, 2011 at 6:17 pm

Thanks for the shoutout. If your readers are looking for more of my material, the correct spelling of my name is Phibbs.

Reply
- admin March 17, 2011 at 9:11 pm
  
  Well that’s not very nice – referencing you then misspelling your name. The post is now corrected. Thanks for the heads up.
  
  Reply
rose March 24, 2011 at 4:46 am

Thanks for that, interesting concept. It really is the context that matters for buyers as a priority and then the item.

Reply
shamilla chanka April 16, 2011 at 5:11 pm

So when people sell clothing they are actually selling happiness. If it looks good, feels good, People tell you they love your outfit then everyone is happy. That’s my top priority

Reply