When it comes to good business ideas, simple and elegant beats complicated every time.
Take this great post from Bob Phibbs. I am very fond of vivid examples and how they get into your head. I guarantee when you are done reading this post, you will be thinking of pie.
Although the story is geared toward physical stores, the message is the same for sellers online. As sellers, we need to think about the context of a purchase. People don’t come to a restaurant to buy a plate of food – they come to buy a dining experience. People don’t go to the hardware store to buy the door for their house – they come to make a problem go away.
When shoppers come to your online store, what need are they trying to fulfill? If you think it can be addressed with a single item, think about the context where it will be used.