Webstore Review: Beantown Bedding Keeps its Site, And Your Sheets, Nice and Clean

This post is part of a weekly series, reviewing new sites launched on Amazon Webstore.

Beantown Bedding has new, interesting products—in short, they’re disposable bedsheets—and they’ve done an impressive job of telling their brand story in a highly-customized site built on Amazon Webstore.

Company name: Beantown Bedding, LLC
URL: http://www.beantownbedding.com
Type of products: Laundry-free linens
Time to build and launch: Two months
Solution providers: Site built by Explore Consulting

The joy of the new Beantown Bedding site is that it exudes the entrepreneurial spirit and enthusiasm of its founders. Their story? Two moms, about to send their oldest children to college, are inspired to create these new “laundry-free linens” that are friendly to the lazy college student lifestyle. A page of compelling “gross stats” (people can perspire up to a liter per night!) adds to the story-telling.

Site design-wise, there are a few points that stand out:

• They’ve made the site their own. It’s clear that they started with their own vision, and customized the Amazon Webstore templates until they had what they wanted. The result? A unique, great-looking site.
• It’s sophisticated. Beantown Bedding has managed to keep the focus on their products without making the site overly commercial—they didn’t sacrifice any aesthetics to promote the commerce. By building all the content on the Webstore platform, the transactional part of the site fits in seamlessly.
• There’s some SEO effort, too. While there aren’t a lot of pages on the site, having a separate “sustainability” page may bring in a set of search traffic they might not have had if they’d lumped everything together on the “about” page.

In Their Own Words
Joan Ripple, co-founder of Beantown Bedding, talked to us about choosing Amazon Webstore as their retail channel:

“We chose Amazon.com because we are a startup company and need to generate awareness and scale as quickly as possible.  Given Amazon’s reputation, as well as the bundle of services available, it was an easy choice for us.  We opted to use FBA, Webstore hosting with Checkout by Amazon, and selling on Amazon.

We expect Amazon Webstore to be instrumental in helping us gain national recognition in a short period of time as it is currently our only channel for retail distribution. Other online retailers have told us that Amazon helped them achieve rapid growth, and we hope to have a similar experience.”