Nov 26, 2013
Zoey Collier

The Importance of a Mobile Optimized Retail Website

As mobile retail grows, it continues to play a prominent role in digital retail spending. eMarketer estimates that mCommerce will jump from 16% of total retail eCommerce sales this year to an estimated 26% by 2017. With an increasing number of consumers making purchases on their smartphones and tablets, it is essential that businesses have optimized mobile sites to remain competitive.

Not only are mobile devices a great way for consumers to shop, but they also are a great resource for shopping research. Often, this shopping research drives consumers back into stores or to their computers to complete transactions—if they don’t choose to finish the transaction right on their device. For this reason, companies continue to invest in mobile apps and optimized mobile commerce websites to ensure shoppers can make purchases anywhere, anytime, with any device.

If you need help designing, launching and managing a fully optimized mobile commerce website, consider these mobile solution providers.

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