Adding a Favicon to an Amazon Webstore

Does your Amazon Webstore site have a favicon? If not, stay tuned—we have instructions on how to get one.

What is a favicon?

A favicon is 16 x 16 pixel image which shows up next to your website’s URL in the browser.  It also usually shows in the tab of the window you’re viewing. Take a look at any tabs you may have open right now—if you see a small logo next to the site’s title, that’s the favicon.

Why is it important?

A few reasons! First, having a favicon can make your site easier to identify when users have multiple tabs open. Second, it can make the site look more complete when that professional-looking logo shows up in the browser. Finally, it’s another touchpoint with your brand—however small—that can help visitors remember your site.

Can I have one on my Webstore?

Yes, you sure can add a favicon to your Webstore. Here’s how to do it:

1. First you need an image to use as a Favicon.  Most sellers will generally use their logo or the first letter of their logo.  For example, if you look on Amazon.com you will see a styled letter “a” with an arrow underneath it.  The image dimensions should be 16 pixels by 16 pixels.  Please save your image file to your directory and give it an “.ico” extension.  For example: you can give it the name “minilogo.ico”.
2. Log into Seller Central, and upload the image in your File Library (under the Store Design tab).  The best place to put it is in the “Merchandising Files” directory.
3. You will need to get the image URL from the picture you just saved in the File Library, by following these steps:
   1. In the File Library, select the icon for the file you uploaded.
   2. At the bottom of your screen, click the “View Current Version” link.
   3. The file will open in a new tab.  Select the image URL, copy it to your clipboard, and save it in open file. It will look something like this: https://images-na.ssl-images-amazon.com/images/I/[FILENAME].ico
4. Back in Seller Central, navigate to the Merchandising and Layout page (again under the Store Design tab), select the ‘My Webstore’ master page in the left sidebar, and add an HTML widget by dragging it from the bar of widgets at the top into any slot on the page.
5. In the HTML widget, add the following text, pasting in the URL to your favicon in place of where it says [URL TO IMAGE]: <link rel=”shortcut icon” href=”[URL TO IMAGE]” />
6. Click Save, and Publish the changes when you’re ready.
7. Next, just wait—the favicon may not be immediately available after you publish the Webstore. It should show up within 24 hours after you publish the changes.

Congratulations! Your site now has a Favicon.

So You Need to Contact Amazon Webstore Seller Support… Now What?

While hopefully it’s uncommon, sometimes you may need help with your Amazon Webstore. In situations when there is a problem or technical issue, the best option is to get in touch with Seller Support. You may have done this before, you may not have had the need to do so, or you may never need to contact Seller Support. But should the need arise, here’s some help on how to contact seller Support quickly and efficiently.

The first thing to remember is that unless otherwise stated, our Seller Support team is the best team to contact if you have a problem. They are trained in our various selling programs and have the experience to help quickly identify and help you fix your problem. That said, there also may be specific instances where you should not contact seller support to fix your issue—we’ll get to those in a minute.

What can Seller Support Help me with?

Seller Support exists to help third-party sellers who utilize Amazon Services technology. They can help explain just about any feature or service related to your Amazon Selling account, including programs like Amazon Webstore, Fulfillment by Amazon, and Checkout by Amazon. Keep in mind that while Seller Support is able to offer phone support, not all of teams within Amazon Services can assist you via phone.

What is the best way to contact Seller Support?

The answer to that question really depends on you and the reason you are calling for assistance. Seller Support offers 24-hour email support and phone support between 7am – 8pm CST, 7 days a week. For example, if you have a list of ASINs that you believe have incorrect information, it may be faster to write the issue up in an email. On the other hand,if you’re not sure about why a feature is behaving a certain way, calling our team may be the best option to determine what is going on and ask any follow-up questions you may have. Regardless of the method you choose to contact Seller Support, our team will be here to assist you.

The best place to get started is right here (Seller Central login required):
https://sellercentral.amazon.com/gp/contact-us/contact-amazon-form.html

When should I not contact Seller Support?

If you receive communication from another Amazon team, you can always ask Seller Support questions about the message and why it’s being sent to you. However, Seller Support is not able to assist with all questions. Seller Support can be utilized as an informational resource when other teams are needed to help you, such as giving suggestions on how best to respond to the Amazon team helping you or making sure you are including critical information needed by that team.

Seller Support: A Great Resource

Seller Support can be a great resource to our sellers who are both new and experienced. The team members are eager to assist and may be able to provide valuable insights and solutions to both common and uncommon issues you might come across. Should the need arise, the Seller Support team will work to assist you as quickly and effectively as they can.

Reach Amazon Webstore Seller Support here (Seller Central login required)

WEBINAR: Introduction to Amazon Webstore

This week we’ve focused on how to get started with the Amazon Webstore interface. Check out this recorded webinar below (or at the Webstore Resources page) for tips from the Webstore team on how to get started, plus a helpful look at how the interface operates in real life. It’s 26 minutes well spent.